Data drives decisions
Increase sales from your existing leads!
The AI-powered platform that turns your company weaknesses into a prioritized roadmap for Sales, Product, and Marketing.
What are the biggest reasons you do NOT win new customers and lose existing customers?
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- Know what to “Fix” in your company to win more customers.
- Arm your sales team to win new deals.
- Build a product roadmap that will drive new revenue.
- Adjust your marketing and ICP to reflect the real revenue drivers.
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See the REAL reasons prospects do not purchase.
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- Straight from the person who said NO.
- Not a generic response from a survey.
- Most of the time it is for a different reason than what’s in your CRM.
- See all the reasons aggregated in a dashboard.
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Product Management problems that require trustworthy information.
Stop building the 80% of product features nobody uses.
Noisy Roadmap
Your feature backlog is dominated by the loudest voice (a single large prospect or an internal team), leading to wasted engineering cycles on low-value features.
The Feature Gap
You need quantifiable proof of which third-party integrations (like Salesforce, Jira, HubSpot) are actually blocking new sales vs. which ones are merely “nice to have.”
Value Erosion
You lose customers 6 months after they buy, but you don’t know why. Is it support failure or a fundamental flaw in the product’s long-term utility?
Founders problems that require trustworthy information.
Finally get the whole organization rowing in the same direction to drive growth.
Executive Misalignment
Your leadership team is debating the cause of the revenue slowdown (price vs. product) because the data is trapped in anecdotal reports and personal biases.
Unquantified Risk
The fear of losing high-value deals due to known vulnerabilities (e.g., poor SOC2 compliance, fragile APIs) remains unquantified, making it impossible to budget for crucial security or infrastructure investments.
Friction-Heavy Growth
The entire organization lacks a definitive roadmap priority, leading to slower growth and burnout from chasing poorly validated initiatives.
Sales problems that require trustworthy information.
Discover the true objections to accelerate growth.
The Anecdotal Fog
One week it is price while another week it is features. Without objective data, you can’t coach effectively, leading to continued missed quotas.
Slow Time-to-Action
Loss reason data may be buried in CRM notes, making it impossible to quickly identify widespread issues like “slow quoting process” or “poor discovery.”
Inaccurate Forecasting
If you don’t know the true reason a deal was lost, your forecast remains unreliable, causing constant friction with the executive team.
Launch in 3 Simple Steps
From sign-up to gathering insights in minutes!
Step 1 - Select your campaign tracking URL
Each WynnMetrics campaign (“Lost Lead Recovery” or “Customer Churn Analysis”) generates a unique URL.
- Unique URL for each of your campaigns
- Simple 1-click copy operation
- Pre-built for your convenience
Step 2 - Paste into the "Post-Decision Engagement" Email
Paste the modified URL into the automated email that is triggered when a lead is marked “Closed-Lost” or a client cancels their subscription.
- Add to existing or create a new email to get the TRUTH behind the lost opportunity
- Add the unique “merge field” from your messaging or CRM system to the URL.
- List of common merge fields in WynnMetrics
Step 3 - Data Gathering
Once the email is live, your “Ticker Tape of Truth” begins and can be further explained:
- Continuous Gathering: Feedback collection is a function of your deal volume and response rates. If you lose 100 deals a month, 15–30 high-fidelity insights monthly is not uncommon.
- Ongoing Analysis: Our AI automatically categorizes each text responses into our core taxonomy Categories and Themes dashboard.
- Insights: It may take 30–60 days to see significant trends. Early data will highlight “individual anecdotes,” but over time, “Systemic Loss Drivers” will emerge.